Shopventory

Every business has a soundtrack, whether they realize it or not. The only question is whether that soundtrack invites people in, or makes them look for the exit…

Ever walk out of a business with a good taste in your mouth, even if it wasn’t a restaurant? For food and drink-based businesses, the importance of taste is obvious. For retailers, not so much…

… the brick-and-mortar experience boils down to the five senses. Those are the only means your customers have to experience your business, so making sure each sense is catered to is vital…

When selling products, there are certain events that raise the likelihood a customer will buy a product. A customer sees the inventory, that’s step one. They walk over to it and stop to look, step two. But once a customer actually touches the item, the likelihood of them making the purchase increases dramatically…

The best experiences in life are sensory. A hot chocolate on a cold day, a barefoot walk on a sandy beach, the clean smell after it rains— all of them are playing to the five senses. So why shouldn’t the brick-and-mortar retail shopping experience?…

“Brick and mortar stores are feeling the pain from online competition. Meanwhile, more successful online retailers are opening up brick and mortar stores. So, what’s going on? Do customers want to shop online or in-store? The answer is simple…”