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Before Black Friday shoppers arrive at your store, ensure you design a holiday product strategy, prepare for longer lead times, and complete a cycle count. Once your inventory is ready for the holiday season, it’s time to attract customers with an exciting marketing campaign.

The products and variants that make up a physical or e-commerce store’s inventory is known as product assortment, or merchandise mix. A comprehensive assortment strategy includes the different product categories you stock, as well as, any variations in each product line.

Opening a second location is a great way for small businesses to expand growth, profit, and their footprint. However, it can also be a risky gamble. Each new location means additional fixed costs and new challenges. Without the right combination of financial and strategic resources in place, a poorly thought out expansion can easily stunt a growing business.

Creating Shopping Ads allow Google to work its magic with an algorithm that displays your product in front of the right people. This means your product can jump to the top of a number of search results. Additionally, you can optimize your listing even further on Shopping Ads to set your products apart from free listings.

The Shopping tab on Google consists of both free and paid product listings that are relevant for a buyer’s search. For shoppers, it can lead to more available e-commerce products online from more stores. Additionally, it’s a source to compare vendors, prices, and conveniently place an order.

There’s no part of inventory management that’s more subject to mind games than pricing. The way you set your prices dictates a lot about the consumer’s behavior—whether they realize it or not. Sales pricing strategies are important because they help you understand your customers’ needs and preferences. They also determine the best price point for driving revenue.