visual merchandising

Retail and the 5 Senses, Part 3: Smell

Retail and the 5 Senses, Part 3: Smell

… the brick-and-mortar experience boils down to the five senses. Those are the only means your customers have to experience your business, so making sure each sense is catered to is vital…


Retail and the 5 Senses, Part 2: Touch

Retail and the 5 Senses, Part 2: Touch

When selling products, there are certain events that raise the likelihood a customer will buy a product. A customer sees the inventory, that’s step one. They walk over to it and stop to look, step two. But once a customer actually touches the item, the likelihood of them making the purchase increases dramatically…

"Choice Paralysis" and You: Managing Inventory Variety

"Choice Paralysis" and You: Managing Inventory Variety

In the world of retail, conventional wisdom has always said “more is better”, especially when it comes to choices. Offering a customer the ability to choose from more and more products is the right way to grow— isn’t it?…

3 Ways Your Inventory Is Trying to Get Your Attention

3 Ways Your Inventory Is Trying to Get Your Attention

We all get distracted sometimes. It’s natural, especially in the hustle and bustle of retail. Letting the occasional distraction turn into a pattern is where problems start to arise. Fortunately, you can use your inventory as a barometer for your business and take concrete steps to make sure the occasional distraction doesn’t end up sinking the ship...

13 Unique Price Tags For Retail

Whether you like to DIY or buy ready-made tags, using unique price tags can be a simple way to inject some personality into one of the simplest and most common customer experiences—checking the price. Your inventory deserves only the best to help it fly off the shelves. And if you're interested in learning a bit more about some pricing strategies for those new tags, Kiss Metrics put together a post on psychology of pricing that is quite interesting. Now... tag—you're it!

jewelry tags

1. Mini Jewelry Circle Price Tags (via Tag My Stuff): $7.69 for 200 tags

star tag

2. Star Tags (via EliseBlue): $4 for 50 tags

blue tag

3. Swirling Blue Tags (via KAPARA): $3.50 for 50 tags

chalk tag

4. Chalk Wooden Mini Tags (via britishislesartworks): $9.95 for 100 tags

painted-colorblock-tags

5. Painted Neon Colorblock Tags (via Paper & Stitch): DIY

paint chip tags

6. Upcycled Paint Chip Tags (via looneyjoontees)

wallpaper tag

7. Shabby Chic Tags (via PolkaDotInvites): $15.95 for 30 tags

handmade

8. Handmade With Love Tags (via seasprout): $4 for 20 tags

price tag stamps

9. Price Tag Stamps (via brownpigeon): $5.95 for a set of four stamps

admit one

10. Carnival Gift Tags (via perfectpackage): $6 for 20 tags

tags

11. Neon Tags with Twine (via Knot & Bow): $20 for 3o tags and baker's twine

neon stickers

12. Neon Heart Stickers (via Knot & Bow): $12 for 144 stickers

kc printables

13. Geo Tag Printables (via KCPrintables): $3 for printable files

Inspired to change up your tags? Let us know if you have any other ideas to share!

Visual Merchandising: How Does Color Affect A Customer?

We talk a lot about inventory management in our blog, but we also love to delve into ways to help you actually sell that inventory. In the world of business owners looking to market their products, color is one of the pillars of visual merchandising. For some businesses, color is one of the most powerful tools that can attract customers and subtly encourage them to buy. Why is visual merchandising with color so important?

store window

Color effects mood.

A person's mood can have a huge effect on buying decisions, so choosing the right color scheme for your shop, branding and product displays can really ensure that your store looks extra attractive to customers and sets the tone for their experience.  Not only can strong contrasting colors (like those in the image above) can draw attention quickly, but they can inspire different feelings. Emotionally, cool colors like green and blue provoke calmness and feelings of trust (there's a reason why spas rely on these colors like there's no tomorrow) while warm colors are associated with happiness, action and excitement. Black can be kind of a downer sometimes, but it's also the color of the classic and chic. 

visual merchandising

Color can make a person hungry.

Color's effects are not limited to retail. In a 2012 Cornell University study, researchers found that people ate 22% more when eating from plates that matched their food, so if your food truck is hosting an all-you-can-eat lobster boil, make sure those plates are anything but red! And have you ever wondered why nearly every fast food joint in the world uses yellow and red as their primary colors? Well, yellow grabs people's attention in a joyful sort of way and red correlates to speed, subliminally driving people to eat and leave more quickly and feel confident they will get their food in a speedy manner. In a study of color in marketing by the University of Winnipeg, researchers found that blue is used often by more formal restaurants to create a serene environment, but too much blue can actually be an appetite suppressant (obviously not the intention of a restaurant who wants to sell more food). On a personal level, if you want to trick your kids (or yourself) into eating 22% more veggies, try a green plate.

salad

Color can be associated with certain industries.

Some colors have very strong connections to certain ideas or industries, so Entrepreneur stresses thinking about these associations when you brand or re-brand your business. Even shades within one color are subliminally linked to very different things. Take green, for example. Bright green is highly associated with nature and environmentally friendly industries, while a deep green is associated with wealth, prestige and outdoorsmen. While it's not a hard and fast rule that you should remain faithful to your industry's colors, it's an important thing to note when developing your brand.

color

For more visual merchandising inspiration beyond color alone, please check out our Pinterest board full of amazing store windows, displays and product styling.

 

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