research

Behind Enemy Lines: Assessing Your Competitive Landscape

Behind Enemy Lines: Assessing Your Competitive Landscape

It’s a common mistake. A young, ambitious entrepreneur will see a coffee shop open up on every corner of their city and think to themselves “I should open a coffee shop”. Hopefully, they have a seasoned adviser to ask them, “How do you plan to compete with all the other coffee shops?”...

The Psychologist's 3 Tips for Pricing

The Psychologist's 3 Tips for Pricing

There is no part of inventory management that's more subject to mind games than pricing.  The way you set your prices dictates a lot about the consumer’s behavior— whether they realize it or not...