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Retail and the 5 Senses, Part 3: Smell

Retail and the 5 Senses, Part 3: Smell

… the brick-and-mortar experience boils down to the five senses. Those are the only means your customers have to experience your business, so making sure each sense is catered to is vital…


Retail and the 5 Senses, Part 2: Touch

Retail and the 5 Senses, Part 2: Touch

When selling products, there are certain events that raise the likelihood a customer will buy a product. A customer sees the inventory, that’s step one. They walk over to it and stop to look, step two. But once a customer actually touches the item, the likelihood of them making the purchase increases dramatically…

Retail and the 5 Senses, Part 1: Sight

Retail and the 5 Senses, Part 1: Sight

The best experiences in life are sensory. A hot chocolate on a cold day, a barefoot walk on a sandy beach, the clean smell after it rains— all of them are playing to the five senses. So why shouldn’t the brick-and-mortar retail shopping experience?…

A to B: 4 Keys to Transferring Inventory

A to B: 4 Keys to Transferring Inventory

Managing a multi-location business is no easy task. One of the hardest parts is transferring inventory between locations. Whether it’s across town or cross-country, knowing how to manage inventory transfers is key to keeping your numbers accurate...

To Go Big: Go Small

To Go Big: Go Small

You may have noticed something different at your local grocery store recently. You've probably also seen it in the restaurants in your city or even the local liquor store. It's something downright radical: Local Alternatives...

5 Basics You Need to Know to Cash In On "Pokémon Go"

If you've been out in the streets at any point in the past couple of weeks, you may have noticed people even more engaged with their phones than normal. You may also have heard or seen something about the summer phenomenon that is Pokémon Go...