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4 Ways to Use the New Hyperlapse App for Your Business

We love a good app launch, and Instagram/Facebook just launched a new one that we think is going to have some fun applications in the retail world. It's called Hyperlapse, and it creates amazing time lapse videos right from your smartphone without expensive equipment. hyperlapse

Typically, you'd need a big tripod to make this even remotely possibly on your phone, but the Hyperlapse app instantly stabilizes your footage to smooth out the little (and big) bumps in the road and give a cinematic polish to your videos. All you do is shoot timelapse videos in motion while you're doing whatever it is you're doing. Then speed up that video and share it on Instagram of Facebook directly—or save it for later to include in your next blog post.

The app's simple design makes it easy to use, and you don't even need an account to get filming.

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Here are a few ways we'd love to see businesses use this new app:

1. Go on a shop tour: Give customers a quick look behind the scenes into your shop or your workshop.

2. DIY handmade products: In just 5 seconds, show days of work on your handcrafted jewelry or other goods.

3. Recap a shop event: Hosting a special event? Why not share it with your community so everyone can feel like they were there!

4. Inventory animation: Create an internal contest for your employees — whoever comes up with the coolest time lapse inventory videos wins!

Are you going to try it out? Let us know what you think!

How To Create A Visual Mood For Your Business Online

With the rise of social media platforms like Pinterest and Instagram, it's increasingly important to extend your brand visually. A picture is worth a thousand words, after all, so this week we're sharing our top three tips that you can easily implement today to build your shop's visual mood online. drift

1. Use your brand's color scheme as a guide. This isn't to say, "My logo is red, so I'm only going to pin red things and take pictures of red things for Instagram." However, it can be very impactful to create a cohesive color palette on your boards and Instagram feed. San Diego home and gift boutique Pigment, for example, does an incredible job of pinning according to their palette. You'll see beautiful soft greens and neutrals and pastels, but you won't find many bright, in-your-face colors on any of their boards. They stick to their scheme.

2. Consider how your brand's message fits into each picture. What general feeling do you want to convey? If your aesthetic is rustic, mysterious, cheerful or playful, choose and curate images according.

3. Know what not to post. It's tempting to Instagram cool pictures whenever you take cool pictures or share funny cat photos when you come across them, but it's incredibly important to know when to bite your social media tongue, so to speak. If it doesn't fit your shop's mood, save it for your personal page!

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Want to get started? We suggest creating a mood board like the ones pictured above — this'll give you a visual guide to reference for you or your employees.