employees

Retail and the 5 Senses, Part 3: Smell

Retail and the 5 Senses, Part 3: Smell

… the brick-and-mortar experience boils down to the five senses. Those are the only means your customers have to experience your business, so making sure each sense is catered to is vital…


Retail and the 5 Senses, Part 2: Touch

Retail and the 5 Senses, Part 2: Touch

When selling products, there are certain events that raise the likelihood a customer will buy a product. A customer sees the inventory, that’s step one. They walk over to it and stop to look, step two. But once a customer actually touches the item, the likelihood of them making the purchase increases dramatically…

Retail and the 5 Senses, Part 1: Sight

Retail and the 5 Senses, Part 1: Sight

The best experiences in life are sensory. A hot chocolate on a cold day, a barefoot walk on a sandy beach, the clean smell after it rains— all of them are playing to the five senses. So why shouldn’t the brick-and-mortar retail shopping experience?…

5 Ways to Improve Your Team's Communication

5 Ways to Improve Your Team's Communication

If you look at any team effort, whether it’s a football team, a rock band, or even a marriage, there a chronically overlooked factor in whether they succeed or fail: How well do they communicate?…

3 Steps To A Better Corporate Culture

3 Steps To A Better Corporate Culture

On the surface, the most successful small businesses usually aren’t that different from the competition. They sell the same products at similar prices, but when you examine success, the one thing that usually sets them apart is their culture….

3 Simple Strategies for Employee Accountability

3 Simple Strategies for Employee Accountability

It’s that time of year again! The days are getting shorter, the air is getting colder, and the in-laws are hunting for bargains on airfare. The holidays are upon us and that means it’s retail’s time to shine! - or at least brace. Here are a few stocking-stuffers to help you maintain firm control even during the busiest times...

3 Ways Your Inventory Is Trying to Get Your Attention

3 Ways Your Inventory Is Trying to Get Your Attention

We all get distracted sometimes. It’s natural, especially in the hustle and bustle of retail. Letting the occasional distraction turn into a pattern is where problems start to arise. Fortunately, you can use your inventory as a barometer for your business and take concrete steps to make sure the occasional distraction doesn’t end up sinking the ship...