Category: Uncategorized

How to Use Sensory Marketing in Your Retail Store

When you account for all your audience’s senses, you’ll start to notice it exposes things in your business you may not have easily noticed before. Making sure all five of your customers’ senses are catered to will make shopping in your store more engaging. Shoppers will be more inclined to come in and look around, even if they’re not quite sure why.

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How to Calculate Ending Inventory Like a Pro

Completing a physical inventory count is important for meeting customer expectations and determining your ending inventory value. Your ending inventory value is used for tax purposes and financial statements during the next accounting period.

Conducting a year-end inventory count and calculating ending inventory can put a lot of pressure on retailers. That’s why we compiled this guide to walk you through your end of year inventory tasks step by step.

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Optimize Your Product Assortment

The products and variants that make up a physical or e-commerce store’s inventory is known as product assortment, or merchandise mix. A comprehensive assortment strategy includes the different product categories you stock, as well as, any variations in each product line.

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5 Questions to Ask Yourself before Opening a Second Location

Opening a second location is a great way for small businesses to expand growth, profit, and their footprint. However, it can also be a risky gamble. Each new location means additional fixed costs and new challenges. Without the right combination of financial and strategic resources in place, a poorly thought out expansion can easily stunt a growing business.

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What are Google Shopping Ads and How to Create One

Creating Shopping Ads allow Google to work its magic with an algorithm that displays your product in front of the right people. This means your product can jump to the top of a number of search results. Additionally, you can optimize your listing even further on Shopping Ads to set your products apart from free listings.

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Show Your Products for Free on Google Shopping

The Shopping tab on Google consists of both free and paid product listings that are relevant for a buyer’s search. For shoppers, it can lead to more available e-commerce products online from more stores. Additionally, it’s a source to compare vendors, prices, and conveniently place an order.

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12 Psychological Secrets to Boost Your Sales

There’s no part of inventory management that’s more subject to mind games than pricing. The way you set your prices dictates a lot about the consumer’s behavior—whether they realize it or not. Sales pricing strategies are important because they help you understand your customers’ needs and preferences. They also determine the best price point for driving revenue.

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