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A/B testing pits product variations against each other to eliminate products or strategies that aren’t effective. That way you can maximize profits and conversion rates on the items you do sell. It’s not just about raising or lowering prices. It’s analyzing your inventory as a whole so you can make business decisions based on data, not intuition.

Cycle counting is the process of counting small sections of your inventory so you cycle through your entire inventory on a consistent basis. Many business owners aren’t fully aware of all the products on their shelves and in the back of their warehouse. This not only impacts your inventory records, but means you probably are making business decisions based on guesswork rather than data.

“Brick and mortar stores are feeling the pain from online competition. Meanwhile, more successful online retailers are opening up brick and mortar stores. So, what’s going on? Do customers want to shop online or in-store? The answer is simple…”

Learn how to diversify your business by getting online and offering a new way for your customers to find you. Watch our webinar on-demand today!

From Physical to Digital
A webinar on how to start and optimize your Online Store

The “Aha!” moment when a new customer says “So that’s why my sales reports are all messed up!”. It comes down to how you, and Shopventory, track your Cost of Goods Sold. 

Retail isn’t really about prices, it’s about profits. Adjusting prices is definitely one way to address profits, but the most successful merchants also ask, “what about the wholesale cost of my incoming inventory?”…

If you look at any team effort, whether it’s a football team, a rock band, or even a marriage, there a chronically overlooked factor in whether they succeed or fail: How well do they communicate?…

On the surface, the most successful small businesses usually aren’t that different from the competition. They sell the same products at similar prices, but when you examine success, the one thing that usually sets them apart is their culture….

You’d be amazed at the difference lights can make. The right lighting can make a space feel inviting and warm. The wrong lighting can make it feel dingy and drab, or even downright foreboding!…