lighting

Retail and the 5 Senses, Part 1: Sight

Retail and the 5 Senses, Part 1: Sight

The best experiences in life are sensory. A hot chocolate on a cold day, a barefoot walk on a sandy beach, the clean smell after it rains— all of them are playing to the five senses. So why shouldn’t the brick-and-mortar retail shopping experience?…

Let There Be Light: 5 Rules for Better Lighting

Let There Be Light: 5 Rules for Better Lighting

You’d be amazed at the difference lights can make. The right lighting can make a space feel inviting and warm. The wrong lighting can make it feel dingy and drab, or even downright foreboding!…