“Brick and mortar stores are feeling the pain from online competition. Meanwhile, more successful online retailers are opening up brick and mortar stores. So, what’s going on? Do customers want to shop online or in-store? The answer is simple…”
Ever hear the saying, “Time is money”? It’s true, but people don’t often realize the extent to which it’s true. Of course, time is precious and irrecuperable and all that, but let’s focus on the financials. (This is a business blog, after all). The value of time is not fully measured by hourly rates or annual salaries. Time as money is far more valuable than most people think...
Ok, hear me out. I know counting shelves upon shelves of items isn’t super romantic. Even over here at Shopventory, as much as we love good inventory management, we don’t think it makes the world go round. But we do know that less time and money wrapped up in inventory means more time and money for other things ...
We all get distracted sometimes. It’s natural, especially in the hustle and bustle of retail. Letting the occasional distraction turn into a pattern is where problems start to arise. Fortunately, you can use your inventory as a barometer for your business and take concrete steps to make sure the occasional distraction doesn’t end up sinking the ship...
We at Shopventory work with thousands of merchants all over the world. So, we know the words "year-end inventory" often strike terror into the hearts of most retailers. However, there's no better time than an end-of-the-year inventory count to get your business organized and be certain you're starting the new year right...
The holidays are a stressful time for retail. Nobody knows this better than retailers themselves December brings mixed emotions. On the one hand, you have stores full of Customers, merchandise flying off the shelves, and cash registers 'dinging' away. On the other hand, training seasonal employees, preventing shoplifters, and trying to get inventory accounted for in the chaos can be daunting...
It's time for another rockin' inventory playlist to help you through inventory counts! Our Whistle While You Work series is a monthly playlist series where we share some new terrific tunes at the end of each month—all intended to putting a spring in your step while you count, and count, and count.
Workplace music can relieve stress, inspire creative problem solving and boost productivity. This month, we're dedicating our playlist to all of you business owners who burn the midnight oil in order to keep your shop running.
1. Night Moves by Bob Seger
2. Sky Full Of Stars by Coldplay
3. Some Nights by Fun.
4. All Night by Icona Pop
5. Clear Night Sky by La Luz
6. All Night Long by Lionel Richie
7. Radioactive by Imagine Dragons
8. Starry Eyed by Ellie Goulding
9. Night Sky by CHVRCHES
10. Counting Stars by One Republic
What's on your speakers this month?
In the world where pictures speak louder than words, decent inventory photos are a crucial component to a successful eCommerce shop, as well as brick and mortar businesses. And not just decent photos—pinnable, 'grammable, shareable photos. Professional commercial photographers can make just about anything look like a million bucks, but unfortunately they come with a large price tag that many small business owners can't afford. However, with a little ingenuity, good lighting and oodles of patience, you can snap your inventory photos in a flash. Here are a few tips for getting the most out of your photos on a budget.
1. Find the light—the natural light. Natural light is your best friend, because it saves you from renting or buying potentially expensive lighting equipment and also can save editing time. The best light is going to be indirect but bright enough to keep your images sharp without using a flash. Move around your shop, experiment with different locations and try shooting at different times of day to find your favorite light.
2. Set the scene. If you aren't able to take your photos during the day for some reason, it might be worth investing in a white photography box. Amazon sells a few different starter kits that are great for capturing products and maintaining good light when natural light isn't an option. If you prefer to make your own, check out this DIY light box tutorial. If you aren't using a box, bendable white backgrounds are still a classic, consistent and easy to put together with a few supplies from the craft store.
3. Use a camera you love—and most importantly, a camera you know how to use. It doesn't have to be the fanciest or most expensive DSLR on the market, but it should be able to take high-resolution, close-up photos. A tripod will also come in very handy because you'll be busy styling your "set" and a steady camera will maintain consistency and avoid blurry images.
4. Take a basic photo editing class. This is the single most effective way to polish your images and make them look professional, so it's worth investing in either online or inexpensively through a community ed class. We recommend learning the ropes of free (or nearly free) photo editing software options like Adobe Lightroom, Pixlr and PicMonkey before you put a lot of money into expensive software that might be overwhelming for your needs.
5. Hire a photography student. For the folks that simply never want to DIY anything photography-related, local schools are full of budding camera junkies. Students have a chance to add to their body of work and you have a chance to make friends with an affordable, but likely still very talented professional photographer before they make it big. If your budget is thin, barter!
Let us know if you have any other great tips for product photos—we'd love to add to this list!