business

Retail and the 5 Senses, Part 4: Taste

Retail and the 5 Senses, Part 4: Taste

Ever walk out of a business with a good taste in your mouth, even if it wasn’t a restaurant? For food and drink-based businesses, the importance of taste is obvious. For retailers, not so much…

Retail and the 5 Senses, Part 3: Smell

Retail and the 5 Senses, Part 3: Smell

… the brick-and-mortar experience boils down to the five senses. Those are the only means your customers have to experience your business, so making sure each sense is catered to is vital…


Retail and the 5 Senses, Part 2: Touch

Retail and the 5 Senses, Part 2: Touch

When selling products, there are certain events that raise the likelihood a customer will buy a product. A customer sees the inventory, that’s step one. They walk over to it and stop to look, step two. But once a customer actually touches the item, the likelihood of them making the purchase increases dramatically…

Retail and the 5 Senses, Part 1: Sight

Retail and the 5 Senses, Part 1: Sight

The best experiences in life are sensory. A hot chocolate on a cold day, a barefoot walk on a sandy beach, the clean smell after it rains— all of them are playing to the five senses. So why shouldn’t the brick-and-mortar retail shopping experience?…

5 Tips for Mastering Your Wholesale

5 Tips for Mastering Your Wholesale

Retail isn’t really about prices, it’s about profits. Adjusting prices is definitely one way to address profits, but the most successful merchants also ask, “what about the wholesale cost of my incoming inventory?”…

Training Day: 3 Key Insights to Employee Training

Training Day: 3 Key Insights to Employee Training

We’ve all been there, at the counter; watching helplessly as that poor cashier struggles and fumbles around with the system...

The Myths of Small Business Growth

The Myths of Small Business Growth

Here at Shopventory, we work with thousands of merchants all over the globe, so we figured it's about time to address the myths about small-business growth and offer some of our own insights into the best ways to grow. 

To Go Big: Go Small

To Go Big: Go Small

You may have noticed something different at your local grocery store recently. You've probably also seen it in the restaurants in your city or even the local liquor store. It's something downright radical: Local Alternatives...