As more and more people embrace mobile technology as their primary source of accessing the internet, it has never been more important to have a business website that is optimized for mobile browsers. Though using your smartphone to surf the web was once considered a matter of convenience, more and more people are leaving the laptop on the desk and using their phone as their exclusive access to the digital world. This doesn't mean that you need to abandon traditional web design practices altogether since the vast majority of users will be visiting on a laptop or tablet, but making sure your website is mobile friendly is a must.One of the most important factors that customers are looking for is an easy way to contact you via your mobile website. Many business overlook having an easy path of communication, and this is particularly true with small businesses. Your best bet is to put your business contact information right on your homepage, or at the very least making the link to your contact page very predominant.
Another important factor you should consider when optimizing your business' mobile website is to allow your customers to order your products or services right from their phone. Most customers will leave a website after just a few seconds if the ordering process is too complicated, so making it as simple is possible is very important to the success of your business.
Though many customers will appreciate a well-designed mobile website, there are some situations where using the full version of the site will work better for their needs. Giving your visitors the option to switch to the full desktop version on their smartphone will give them the flexibility needed to use your site to its full potential. While most visitors will opt to use the mobile version, giving them as many options as possible is the best way to ensure they have a pleasant experience with your small business.
As a new generation of users takes center stage in the consumer market, the need for having a quality mobile website will only get bigger. It is projected that nearly all website traffic will come via mobile sources by 2020, so embracing the future today will give you the upper hand when the time comes. By having a regular website that dynamically adjusts to a mobile friendly version, you are giving your small business the tools to win the consumers of tomorrow.