One of the fastest ways to get a customer to take their business somewhere else is to treat them badly; especially if they have a problem or complaint. In fact, your customers have all the power in business because they can bankrupt simply by shopping somewhere else. For this reason, your biggest priority as a small business owner should be to treat your customers respectfully and handle any complaints with dignity and care. With the internet full to the brim with social media outlets to destroy your business's reputation in a matter of minutes, an angry customer can make quick work of spreading their opinion to every corner of the country. Fortunately, we have pointed out some tips below of how you should treat your customers that will help you avoid the sorrow of watching them spend their money elsewhere.Simple and Effective Customer Service
Customers want to know that you care about their concerns and that you have compliant people on staff to take care of the situation. It is also important that your customers can easily find and navigate your customer service options so that their problem can be handled quickly and with the least amount of stress as possible. Make sure your customers can find your phone number and email quickly and easily so they don't have to spend a lot of time looking. This will get you started off on the right foot if they are angry about a product or service.
Easy to Find Presence on Internet and Social Media
Your customers will find your business much more credible if they can find you on the internet and their favorite social media sites. Not only does this help with your small business's credibility, but it can also encourage your happy customers to leave positive reviews. People are often hesitant to trust companies that appear to hide their contact information, so making your website easy to find and navigate in addition to well-maintained social media profiles can go a long way to earning your customer's trust; even if they have had a bad experience and are lodging a complaint.
Fix Your Mistakes
Once you have identified a mistake, you should do whatever it takes to make the situation right. You should never waste time trying to put the blame on the customer because this will never work and probably yield you a negative review. Customers will never take the side of the business over another consumer unless they are being completely unreasonable, so you are better off just doing what it takes to make them happy before the problem becomes any worse. If you go out of your way to fix your mistakes and offer quality customer service, the majority of your customers that have an issue will be satisfied with the result and actually appreciate how your small business conducts business.