If you have ever owned a small business, receiving a complaint about your products or services can be a real headache that you really don’t want to deal with. Needing to take time out of your busy schedule to make a customer happy when the job should have been done the first time can be both frustrating and expensive to your business. However, receiving a complaint can actually help you improve your business because it allows you to address the problem and learn more about what went wrong to begin with. By learning from your mistakes and making improvements based on your findings, you can actually make lemonade out of your complaint “lemons” and build a smoother running business.1. Make a Returning Customer
Though you may immediately think that once a customer complains about something, you are going to end up making it right yet they will never return to your business again. However, if you deal honestly and fairly with your upset customer and stay positive and helpful, you can actually make a lifelong customer. Most people expect it to be a giant hassle when they raise a concern to an employee or business owner, so most customers will actually appreciate it if you offer them quality customer service an fix the problem promptly.
2. Learn From Your Mistakes
Making a mistake is bound to happen in business from time to time, but if you are constantly repeating the same mistakes over and over, you will probably find yourself out of business very quickly. When a problem arises, work quickly to find a solution and figure out what you could have done to prevent the same problem from happening again. The more mistakes you make early on in your business, the faster you can get everything running the way it is supposed to be.
3. Implement Changes Moving Forward
Implementing the changes that are necessary to avoid future customer complaints is the “end game” for improving your business. Not only will you eliminate future occurrences of problems that you’ve already experienced, but you can also start to see potential problems and stop them from happening in advance. Being proactive about the satisfaction of your customers will allow you to thrive where many companies fall very short, and that type of performance is rarely overlooked by customers. Try to put systems in place that make your business run a little better every day and soon you will not be receiving customer complaints at all.