Questions You Shouldn’t Ask Your Customers

don’t make your customers angry by asking too many questions

Let’s face it, the more information you can have about your customers, the better you can target the types of products they want and need directly to them. There are even companies that make millions of dollars per year just offering this type of service to retailers and other small businesses. However, though your customers should actually appreciate being offered products based on their personal preference, many of them don’t see it this way at all.In recent polling and research studies, it was discovered that an overwhelming number of customers have little to no interest in businesses having any personal information about them. In fact, over one-third of all consumers won’t trust a business enough to give them their name, email address, or phone number in fear of having an endless barrage of spam or bogus newsletters inundating them on a daily basis; and who can really blame them?

What NOT to Ask

Since the idea of collecting zero information about your customers is probably not as good ideas either, we have comprised this list of facts and percentages regarding things like political affiliation or religion. If you are still not convinced of why you shouldn’t ask about certain personal views and information, take a look at the statistics below.

  • 76% of respondents are unwilling to share their political persuasion.

  • 71% won’t share their religious affiliation.

  • 54% won’t tell you their ethnicity.

  • 45% won’t share their sexual preference.

When looking at the list above, you can see that some questions are just way too personal to ask you customers. What’s worse is that nearly 25% of people don’t even want to share their credit card information with a business; which is very troubling since this I more and more becoming the most accepted type of payment used. So as a business owner, what are you to do?

What You CAN Collect

Fortunately, the most useful types of information about your customers have very little to do with their personal life choices or point of view and can be collected completely anonymously. By simply tracking what items you sell in your store, you can get a good pulse on what types of items trend and what doesn’t sell at all.

Additionally, you can use targeted marketing campaigns to collect purchasing habits of your customers. For instance, you can run a marketing campaign for two months that targets woman from ages thirty to forty and see what types of trends emerge in your sales data. Any significant changes can indicate products that particular age group and gender prefer, which subsequently can help you choose a better selection of products to gain a more diverse customer base.

Lastly, many of the items your store carries has likely had substantial market done on it already by the manufacturer. Make sure you ask your product reps about this type of research because it can help you choose items when you’re targeting certain demographics. Though you may not want to directly ask a customer for personal information, you can still obtain vital information that will help you sell more items without delving into their personal lives.

Leave a Comment

All Features Available During Your 30-Day Free Trial
All the tools you need to grow your business
Starting at $79/mo
Starting at $199/mo
Starting at $399/mo
Starting at $799/mo
Locations / Integrations
Transactions Per Month
Products / Items / SKUs
Order History
3 Years
Reporting History
3 Years
Product Catalog Management
Catalog / Menu Management
SKU Creation
Lot Costs
Modifier Configuration
Pricing Calculator
Expiration Dates
Price Tag / Label Printing
Spreadsheet Bulk Upload
Average Costs
Inventory Management
Min / Max Levels
Low Stock Alerts
Stocktakes and Approvals
Basic Internal Transfers
Basic Purchase Orders
Modifiers Inventory Tracking
Kits / Bundles
Recipe / Ingredient Managment
Bill of Materials
Automated Purchase Orders
Automated Stock Transfers
Barcodes & Labels
Barcode Generation
Dymo Label Printing
Brother Label Printing
Avery Label Printing
Scan-to-Create Stocktakes
Scan-to-Create Invoices
Scan-to-Create Purchase Orders
Scan-to-Create Transfers
Custom Dashboards
Sales Goal Tracking
Franchise Reporting
Product Profitability Reports
Inventory Change Reports
Dead Inventory Reports
Inventory Valuation Reports
Low Inventory Reports
Unsold Product Reports
Saved Reports
Region / District Reporting
Scheduled Reports
Intelligent Stock Forecasting
Customer Managment
Dynamic Price Lists
Wholesale Reporting
Payment Terms
Theft / Discount Tracking
Multifactor Authentication
User Access Permissions
Live Chat
Dedicated Account Manager
Professional Services
Account Implementation
Get Quote
Get Quote
Get Quote
Get Quote
Catalog Migration
Get Quote
Get Quote
Get Quote
Get Quote
Product Creation
Get Quote
Get Quote
Get Quote
Get Quote
Global Currency Support
Dashboard Reporting App
Barcode Scanner App
Alexa Voice Command
Additional Transactions Available
Google for Retail Integration
QuickBooks Online Integration
Beta Feature Access