If you own a business, chances are that you have already setup several different social media profiles to help you gain exposure. However, setting up a presence on social media websites will not do your business a bit of good if you don’t know how to maximize your exposure. The days of posting memes and cheesy quotes are quickly coming to an end as too many businesses have regurgitated the same syndicated material way too many times. Followers are growing tired of seeing the same stale content posted over and over again. To keep your followers and boost your sales, you need to engage them on a fresh and relevant level. Here are 5 tips to help boost sales using your social media profiles.
1. Create Unique and Fresh Content
One of the most important steps to attracting readers and retaining them is to offer unique content they can’t find anywhere else. It is very important that you don’t do what the competition does which is repost the same memes and other boring information over and over. This used to work when social media was in its younger phases, but now that a generation of lifetime users are taking over you will not see growth using this technique. Instead, focus on delivering high quality information from the point-of-view of a professional and your readers will love that you are actually offering up useful information for their needs.
2. Target Key Audiences
Social media allows you to target your key audiences through advertising and content choices. It is very important that you determine your key audience and market directly towards them. Don’t waste your time or money exposing your products or services to demographics outside of your key audience because you will see the largest gains if stick to your original game plan.
3. Manage Your Brand Reputation
Monitoring your brand via social media is a great way to get the current pulse on your products and services. People love to share their experiences, and social media is the perfect place for them to accomplish this. Make sure you check in on what your customers are sharing on their social media profiles and make adjustments based on what you find. You can also encourage your customers to post positive information about your business to give it a good buzz.
4. Use as a Free Focus Group
Focus groups are a great way to get customer feedback before you product hits the shelves, but their scope can be limited and the cost very expensive. However, you can use social media as a great platform for discussion and opinion as your very own focus group. Simply ask your most active followers about product ideas or features and take their feedback seriously. By listening to your customers, you can shape your products or services directly for their needs and see a fast increase in revenues.
5. Business Networking and Communication
Social media is also a great way to branch out and find new business relationships and colleagues. One of the best ways to expand a business is to team up with other businesses to form partnerships and offer each other’s customers additional services that are valuable. Not only do both businesses gain more customers, but you are also helping the customer by offering them useful tools that they may not have otherwise discovered.
