Retail and the 5 Senses, Part 4: Taste

Retail and the 5 Senses, Part 4: Taste

Ever walk out of a business with a good taste in your mouth, even if it wasn’t a restaurant? For food and drink-based businesses, the importance of taste is obvious. For retailers, not so much…

Retail and the 5 Senses, Part 3: Smell

Retail and the 5 Senses, Part 3: Smell

… the brick-and-mortar experience boils down to the five senses. Those are the only means your customers have to experience your business, so making sure each sense is catered to is vital…


Retail and the 5 Senses, Part 2: Touch

Retail and the 5 Senses, Part 2: Touch

When selling products, there are certain events that raise the likelihood a customer will buy a product. A customer sees the inventory, that’s step one. They walk over to it and stop to look, step two. But once a customer actually touches the item, the likelihood of them making the purchase increases dramatically…

Retail and the 5 Senses, Part 1: Sight

Retail and the 5 Senses, Part 1: Sight

The best experiences in life are sensory. A hot chocolate on a cold day, a barefoot walk on a sandy beach, the clean smell after it rains— all of them are playing to the five senses. So why shouldn’t the brick-and-mortar retail shopping experience?…

4 Reasons to Invest In E-commerce

4 Reasons to Invest In E-commerce

“Brick and mortar stores are feeling the pain from online competition. Meanwhile, more successful online retailers are opening up brick and mortar stores. So, what’s going on? Do customers want to shop online or in-store? The answer is simple…”

5 Tips for Mastering Your Wholesale

5 Tips for Mastering Your Wholesale

Retail isn’t really about prices, it’s about profits. Adjusting prices is definitely one way to address profits, but the most successful merchants also ask, “what about the wholesale cost of my incoming inventory?”…

5 Ways to Improve Your Team's Communication

5 Ways to Improve Your Team's Communication

If you look at any team effort, whether it’s a football team, a rock band, or even a marriage, there a chronically overlooked factor in whether they succeed or fail: How well do they communicate?…

The Magic of Loss Leaders

The Magic of Loss Leaders

Ever wonder how electronics stores on Black Friday make money selling a TV for $50 less than what they paid for it? Here’s a hint: They don’t—not on the TV, anyway…

3 Steps To A Better Corporate Culture

3 Steps To A Better Corporate Culture

On the surface, the most successful small businesses usually aren’t that different from the competition. They sell the same products at similar prices, but when you examine success, the one thing that usually sets them apart is their culture….

"Choice Paralysis" and You: Managing Inventory Variety

"Choice Paralysis" and You: Managing Inventory Variety

In the world of retail, conventional wisdom has always said “more is better”, especially when it comes to choices. Offering a customer the ability to choose from more and more products is the right way to grow— isn’t it?…

Let There Be Light: 5 Rules for Better Lighting

Let There Be Light: 5 Rules for Better Lighting

You’d be amazed at the difference lights can make. The right lighting can make a space feel inviting and warm. The wrong lighting can make it feel dingy and drab, or even downright foreboding!…

Find Your Sound: 3 Tips for Building a Loyal Customer Following

Find Your Sound: 3 Tips for Building a Loyal Customer Following

How does an Icelandic rock band (who once released an album sung entirely in gibberish) win multiple awards and go on to be one of the most consistent, successful bands in alternative music worldwide? It sounds improbable. In fact, it sounds downright strange. But that’s kind of their secret…

3 Free Tools to Streamline Your Back Office

3 Free Tools to Streamline Your Back Office

There is an ancient Chinese proverb that says: “To say is to forget. To write is to remember…”

5 Ways to Win at Inventory Management

5 Ways to Win at Inventory Management

There’s a rule in business. Whoever manages to do the most work using the least amount of time using the least amount of resources is eventually going to win...